Paileontology: A history of the lunchbox




The vinyl lunchbox was a trend that was as short-lived. Described by an industry insider as "a piece of shower curtain plastic, heat-sealed over cardboard," the vinyls were usually colored pink and aimed at girls.

The Barbie line did well, as did a Beatles box and a generic called "Bobbie Soxer," but their bad designs and lack of durability sunk vinyl pretty quickly.

Relatively few have survived to our time.