A history of the lunchbox
was a time not so long ago that the lunchbox was the ultimate in
personal expression. More than mere carrying case for peanut butter
and bologna sandwiches, your lunchbox showed who you were and who
you aspired to be.
girls carried Barbie or teen dream Bobby Sherman; tomboys carried
Charlie's Angels, Wonder Woman or Annie Oakley; boys carried Roy
Rogers, Buck Rogers or GI Joe; little kids carried Disney, the Peanuts
gang or the Jetsons...and the completely clueless carried the generic
Thermos plaid pattern. Lunchboxes
back during the Golden Age (1950-1980) were what T-shirts and fan
web pages are today: a way to advertise to a largely indifferent
world about your heroes or at least
your favorite TV show, movie star, cartoon character, or rock band.