Meanwhile, back in the States, President Theodore Roosevelt traveled
to Mississippi to settle a border dispute. While there, he decided to
engage in a peculiar but common recreation of the time
killing wild animals for fun. After
several hours, however, the president was frustrated that he hadn't
found anything worth wasting a bullet on. An advance team came upon
a bear cub, and knowing of the president's frustration, they tied it
to a tree so Roosevelt could shoot it and have a trophy to show off
when he got home. When
the president came upon the scene, though, he couldn't bring himself
to shoot the helpless creature.
Today, of course, shooting a bear especially
one tied up, especially a cub! would've
likely gotten Roosevelt impeached. At that time, however, hunting was
common and his refusal to kill it was apparently considered an unusually
kindhearted act. The moment was immortalized in a cartoon by Clifford
Berryman called "Drawing the Line." The
story spread around the country. It gave Brooklynite candy store owner
Morris Michtom a marketing idea. He and his wife sketched out a pattern
and made a stuffed bear that he put in his store window with a copy
of the famous cartoon and a handpainted sign that said, "Teddy's
Bear." Making money in a bear market can be hard, but Michtom sold
so many of the toys that he closed his candy store and founded the Ideal
Toy Company.
In Germany, the Steiff Company was unaware that bear mania was growing
like a tree in Brooklyn. That spring, the company debuted Richard's
designs at the Leipzig Toy Fair. None of the European buyers were interested,
but just as they were packing up at the end of the fair an American
toy buyer, perhaps knowing of the bear mania going on at home, ran up
and ordered 3000 bears.
In a consumer frenzy that foreshadowed the Beany Baby craze of our own
time both companies rode a bear craze in the US and Europe. By 1907,
Steiff had sold nearly a million bears, while Michtom had begun manufacturing
a million bears a year. Steiff stuck to it and still makes very pricy
stuffed toys; Ideal diversified into a variety of popular toys in the
1950s and '60s and still makes race cars and things...but no stuffed
bears.